Your private bank. The personal side of private banking.
Our clients are unique, each with their own views, their individual needs, their personal goals. And this includes their bank. This concept is at the heart of the new global advertising campaign of Julius Baer.
The campaign depicts people who show their most personal side in their natural surroundings and make a personal statement about their private bank. The portraits authentically convey the image of a bank that understands and advises its clients above and beyond the purely commercial. Their very personal bank, a bank that is as unique as the clients themselves.
Print Ads
TV Commercial Asia
Alongside various advertising motifs, the new campaign also includes a TV commercial specially created for the Asian market that deliberately spotlights the cross-generational advice and comprehensive wealth management provided by Julius Baer.
