Advertising Campaign 'Committed to Excellence'
This credo, which guides Julius Baer to this day, is summed up in our corporate values: Care, Passion and Excellence. And with our aspiration of being ‘Committed to Excellence,’ we even go one step further: we are convinced that by constantly striving for the goal of excellence, we can achieve the best possible results for our clients. We realise that we won’t always be able to attain this objective. But that’s certainly no reason not to try. Ultimately it’s precisely this ambitious goal that spurs us on to do our best – every single day.
Further information
You can find all you need to know about our Swiss advertising campaign on the Bank Julius Baer (Switzerland) website.
Excellence has many faces.
The ‘Committed to Excellence’ advertising campaign is built on our aspiration of delivering excellence in everything we do. Our print ads feature ‘masters,’ people who are unfamiliar to most of the public because, like us, they do the majority of their work behind the scenes. What links these masters and Julius Baer is their understanding of excellence.
Excellence made in Switzerland.
Switzerland has no raw materials of its own. Nevertheless, Swiss products such as chocolate and watches lead the world. These two examples demonstrate that excellence is a typically Swiss virtue, as is the ability to take existing commodities, from cocoa beans and steel to wealth, refine and add to them to make something really special.
Our film elegantly builds the bridge between the raw material and the outstanding finished product to illustrate our aspiration of global excellence in private banking.