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Sponsoring at Julius Baer: The reflection of our corporate philosophy

The sponsoring activities of Julius Baer share the same goal towards which we strive every day as a business enterprise: to consider the individual needs of our clients. That is why we support carefully selected sports and cultural events that have made a strong impression on us because of their dynamics, innovation as well as consciousness of tradition and the exceptional quality of performance. Due to the fact that we have made a commitment to the sport of polo, art and classical music that extends into the long term, it includes fostering young talent, something on which Julius Baer will place even more emphasis in future.

Our commitment to polo

Polo combines tradition with drive in a fascinating way. As one of the oldest sports in the world, polo has for centuries promoted discipline and team spirit among all those who play it. It also proves to spectators in an impressive fashion that these are the values that lead to success and which we also believe in. For this reason it is our pleasure to be able to provide long-term support for the sport of polo around the world. Here is a selection from Julius Baer's sport sponsoring:

  • Audi Polo Awards, London
  • Julius Bär Beach Polo Cup Dubai
  • Julius Baer Beach Polo World Cup Sylt

Our commitment to the arts and classical music

Promotion of the visual arts and classical music has a long-standing tradition at Julius Baer. For generations, there has been a deep bond between our company and our partners. It is the pursuit of outstanding achievement and innovative approach that both unites the artist and the economist alike. With our commitments, we wish to make a contribution towards sharing this excitement with the public at large. Here is a selection from Julius Baer's culture sponsoring:

  • BSO Berne Symphony Orchestra
  • International Opera Studio, Zurich Opera House
  • Lucerne Festival am Piano
  • OperAvenir, Basel
  • Städel-Museum, Frankfurt
  • Verbier Festival
  • Wolfgang-Hahn Award, Art Cologne

Further commitments

  • Live at Sunset, Zurich
  • Theater St.Gallen

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