Julius Baer: A story of tradition and modernization

Since it was established in 1890, Bank Julius Baer has successfully grown over the decades but has nevertheless always remained true to its core principles.

Up to the present, serving our private clients has stood at the center of our every business decision. Up to the present, we have always kept our founder's philosophy foremost in our thoughts and deeds. Up to the present, we have committed ourselves to excellence in our work through full dedication and responsibility.

These are the reasons why today Julius Baer is the leading Swiss private banking group in Switzerland. But there is only one reason why we can look back upon our history with such extreme pride: the satisfaction of our clients who have given us their trust throughout all these years.

“If contact between people is based on trust and absolute integrity, then it is of benefit for both sides.”     Julius Baer (1857 - 1922)