Awards and prizes: In recognition of excellence

Julius Baer is very pleased once again this year to have won numerous awards. In this way, independent juries from the worlds of finance and marketing recognize the success of our efforts to consistently provide excellent services for our clients. Following is a selection that might be of interest to you as a private client or an independent asset manager.

Awards from the financial industry

	Julius Baer awarded 'Best Private Bank' by 'FinanceAsia' Magazine for second consecutive year   This prestigious award bears testament to Julius Baer’s premier position in the wealth management industry. The ‘Best Private Bank’ title is awarded to the organisation which best responds to a hypothetical client case. The Julius Baer submission was deemed to be the winner because of the creativity of the solution, the care taken to understand the client’s situation, and the performance expected from the solution.   Press Release
	Bank Julius Baer has been named 'Best Wealth Manager 2010' in German-speaking Europe Bank Julius Baer & Co. Ltd. has been named 'Best Wealth Manager 2010' in German-speaking Europe in this year’s mystery testing by 'Fuchsbriefe' publishers. It is the first time this prestigious award goes to Switzerland. Julius Baer succeeded against 116 banks and independent asset managers from Luxembourg, Germany, Austria, Switzerland and Liechtenstein.
	'Best Strategy for Growth Award 2009' by the Financial Times Group   Julius Baer wins 'Best Strategy for Growth' in the Global Private Banking Awards 2009 presented by the Financial Times Group, in association with their two trade magazines 'The Banker' and 'Professional Wealth Management'. Julius Baer was also highly recommended in the flagship 'Best Private Bank in Europe/Switzerland' (second place), and 'Best Global Private Bank' (in the top three).
	19th Private Banker International Awards 2009 named Julius Baer 'Outstanding Private Bank – Customer Relationship Skills'   The British trade magazine 'Private Banker International' awards Julius Baer the first place for 'Outstanding Private Bank – Customer Relationship Skill'. Julius Baer has consciously pursued a strategy of becoming a pure-play private bank. This approach allows it to focus 100 per cent on client needs, a key requisite for any Swiss private bank.
	BILANZ: Best Corporate Governance 2009   During 2008 and 2009, Julius Baer received awards and recognitions in several disciplines. Some of the awards originate from organisations within the financial industry; others represent the result of our successful marketing efforts. This is an overview of awards received.
	Asiamoney: Best Boutique Bank in Asia/Pacific 2008 and 2009   ‘Asiamoney’, a leading monthly business magazine based in Hong Kong, named Julius Baer ‘Best Boutique Bank in Asia/Pacific’ for the years 2008 and 2009.   Press Release
	BILANZ: Best Private Bank 2009 The Swiss business magazine ‘BILANZ’ tested the quality of client advice of 18 banks in Switzerland by mystery shopping. Julius Baer was the overall winner in the three categories ‘Private Banks’, ‘Universal Banks (national)’ and ‘Universal Banks (regional)’ and was also victorious in the category ‘Private Banks’.
	Private Banker International: Outstanding Private Bank Europe and Outstanding Young Private Banker 2008 The British business magazine ‘Private Banker International’ named Julius Baer ‘Outstanding Private Bank Europe’ and COO Boris F.J. Collardi ‘Outstanding Young Private Banker’ (now CEO of  the Julius Baer Group).
	Spear’s: European Private Bank 2008 The British private banking and wealth management magazine ‘Spear’s WMS’ named Julius Baer ‘European Private Bank of the Year 2008’.
	FinanceAsia: Best Private Bank 2008 ‘FinanceAsia’, one of the leading business magazines in Asia, awarded Julius Baer the title ‘Best Private Bank 2008’.

Further recognitions

	Elite Report 2009: Julius Baer amongst the ‘elite foundation experts’   The German ‘Elite Report 2009’ has named 23 banks in Germany, Austria, Liechtenstein and Switzerland as ‘the elite of foundation experts’ – Julius Baer is one of them. The awarded institutes are the best in counselling the roughly 60 000 trusts in the four countries mentioned.
	BILANZ: Julius Baer among the most valuable Swiss brands 2009 Every year, the Swiss business magazine ‘BILANZ’ conducts an in-depth analysis about the value and status of the most valuable Swiss brands. This year, Julius Baer reached the excellent 11th place (previous year 21st).
	AME (Advertising and Marketing Effectiveness) Award 2008 Thanks to its innovative ‘What is Excellence?’ advertising campaign, Julius Baer was the only financial institution to be awarded with the acclaimed ‘AME 2008 Bronze Medallion’.